Walt Disney's princess
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Disney Princess, also called the Princess Line, is a media franchise and toy-line owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female protagonists who have appeared in various Disney franchises.
The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company's animated films and series. As of 2013, the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, and Merida.
The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys, and a variety of other products featuring some of the Disney Princesses. Licensees for the franchise include Glidden, Stride Rite, Hasbro, and plastic Fisher-Price figurines.
Former Nike, Inc. executive Andy Mooney was appointed chairman of The Walt Disney Company's Disney Consumer Products division in the late 1990s.
A picture of Disney's princess
